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Visual Communication
Fall 2021

This section includes work from my Visual Communication class during the 2021 fall semester.
The class was broken up into 4 different groups made up of 4 to 5 people. Each group was responsible for creating a company/brand and each member had a different role. I was assigned the Artist and Designer position.

My first task was to create visuals for the company which included a name, a logo, a customer value proposition, and any other elements for the company that highlights what my group's company can do for customers. I created ARC Communication. I utilized a simplistic design with minimal colors.

We were also assigned to create a mock clothing brand that could expand our company. My group settled on ARC Leisure. A  mixture of athletic and non-athletic wear, for those that want their outfits to be multipurpose, so they can adapt at any moment’s notice. Or, for those who simply enjoy the level of comfort they have while wearing athletic apparel. 

My goal was to include 10 different models that were from completely opposite backgrounds. 5 of them were student-athletes and the other 5 were not. I edited the ARC Leisure logos on the photographs we took and created a "portfolio" to present in class. 

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